HOW TO BECOME PUBLIC DESIGNER

A Public Designer works with public and commercial spaces to accommodate and attract those who benefit from using them. The applied psychology of spatial perception, knowledge of experiential marketing, and competence of technical characteristics from materials and systems are the tools of the profession.

Public Designers address retail design, which above all means understanding brands and finding the best way to respond to the target customer. The goal is to communicate a scenographic-perceptive aspect of space. Such an objective passes through the analysis of sensations to be evoked in the user toward a study of experiential marketing techniques for a multi-sensory project.

If this is the professional expertise you want, enrol on the Design course.