Graphic Design, Advertising e Multimedia

Graphic Design, Advertising e Multimedia

First Cycle Courses
DM N° 201 DEL 04/04/2017; DM N°647 DEL 14/09/2020

Graphic Design, Advertising e Multimedia

First Cycle Courses
DM N° 201 DEL 04/04/2017; DM N°647 DEL 14/09/2020

The AANT three-year Graphic Design  course trains professionals in the language of visual communication. We believe imagination is a rare talent and when we see it in a student we nurture it steadily and carefully in one of the richest and most stimulating training environments Rome has to offer. But creativity and quality also have rules and a need for continual critical comparison and renewal. For this reason the three-year course covers theory, practice, laboratories and workshops. Anyone who wants to communicate through images should attend a comprehensive training course that encompasses art history, aesthetics and the study of colour, as well as the skilled use of all available tools, both in the digital and non-digital domains. People who work in graphic design know that vague ideas have no place in communication; only accurate, understandable and unequivocal messages will do. AANT will give students everything they need to complete their project. We are not just an Academy but a habitat, providing a creative and stimulating, welcoming but exacting environment where blooming professionals lay the foundations for their future. AANT offers the latest technologies and a teaching staff made up of design professionals who can really get across their knowledge and passion to help smooth the student’s path towards employment.

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    • Introduction

      The first year of the Graphic Design course will allow students, whatever their educational background, to acquire the knowledge and skills required to explore the world of visual communication through an intense course of study. The first year of the course is introductory and is divided into theoretical and practical modules. Students further develop their skills through the tight bond between lectures and practical workshops for real-time testing of all they have learnt.

    • Graphic Design 1

      Basic Design - Geometric Drawing - 60 hours - 6 CFA - 1st and 2nd Semester

      The module starts with Munari’s "deconstruction of the visual message" and goes on to identify the constituent elements of communication from a macro perspective, further widening the visual scope to include texture, form, structure and model, right up to actual information. Each topic is prefaced by a theoretical introduction and is always accompanied by concrete examples in communication. Students must produce a series of specifically themed layouts and three-dimensional mock-ups. The second part of the programme focuses on information, looking at field theory, the geometric structures of the square, form and composition. Students are required to complete two final projects: the pictogram and the poster. The geometric drawing lessons form a necessary basis for the computer graphics modules. The rules for the construction of plane geometry figures are also analysed; practical graphic exercises allow the student to develop the necessary flexibility and intuition to be able to look at forms found in nature and architecture and trace them back to the primary geometric figures: the triangle, square and circle.

      Teachers: Ana Gabriela Llarin - Giancarlo Cutello

    • Graphic Design 2

      Editorial Graphics - Illustration - 60 hours - 6 CFA - 1st and 2nd Semester

      The module allows students to acquire skills in illustration and editorial graphics. The illustration part creates an itinerary for the development of aesthetic taste and the search for a personal style through the language of sign. The study of the book object, the relationship between image and text, and the journey from design to print are accompanied by an in-depth look at publishing past and present with its key players on the national and international scene. The goal is to increase students' awareness of the basics of editorial graphics: the theory of colour, the history and analysis of the paper medium; formats and reproducibility; interaction between lettering and image; and the theory and application of the rules of editorial design.

      Teachers: Rossana Quarta - Cristiana Cerretti

    • Graphic Design 3

      36 hours - 6 CFA - 1st Semester

      The Lettering module aims to show students the central role of characters on print and video in visual communication. A thorough grounding in typography is given, from the basic shapes of the Latin alphabet to the history and morphology of characters. Students learn to recognise and classify characters, they become familiar with the main principles thereof, and they then apply them in three design projects: the calligram, the monogram and the logotype. Lessons are divided into theory and practice and are supported by audio-visual aids, textbooks and practical experimentation.

    • Art Direction 1

      40 hours - 4 CFA - 2nd Semester

      The aim is to introduce and explore key features of communications and advertising. The scope extends from the advertising agencies of the 50s to today's business models, key figures in workflows, and the creation processes of a campaign both online and offline. The module, comprising both theoretical and practical lessons, aims to give students all the conceptual and working tools required to develop a thorough knowledge of agency advertising. It also offers an up-to-date picture of the current state of advertising communication by analysing the most relevant international case studies from recent years and the business models of the world's most highly regarded creative agencies.

      Teachers: Davide Cardea

    • Copywriting

      24 hours - 4 CFA - 1st Semester

      Words as a means of dissemination and a tool for communication. The module aims to illustrate the power and infinite nuances of words and lays the foundations for understanding how text and image must closely interrelate so that the communication or advertising project is truly effective. A multi-stage programme allows students to test their knowledge through a number of structured briefs that will also bring them into contact with the terminology and nomenclature of advertising and with the various forms and tones this language must adopt depending on the target or medium used.

      Teachers: - Agnese Petturiti

    • Computer Graphic 1

      Photoshop - InDesign - Illustrator - 100 hours - 10 CFA - 1st and 2nd Semester

      The module covers the main graphic design software applications. Photoshop. Introductory course to the correction and processing of images. The learning path covers the numerous tool palettes available, introducing the infinite possibilities of this extremely complex software which can be applied to the sphere of traditional graphics as well as the web. Indesign. The first training block of this graphic layout programme includes the study of palettes, frames, characters, master pages, style sheets and libraries. Teaching focuses on editorial graphics elements, introducing theoretical scenarios and practical exercises. Illustrator. The first module on vector drawing is introduced in parallel with the Photoshop course and teaches the skills that are required to use the software – which is quite similar to Photoshop and Indesign, in some regards – for the production of digital illustrations. Software: Photoshop, Indesign, Illustrator.

      Teachers: Loretta Di Paola

    • Paper Design

      Theory of Colour - Paper Design - 40 hours - 4 CFA - 1st Semester

      Usually functioning as the support for design work, paper itself becomes part of the design project through revisiting and reinterpreting in a contemporary way the folding and paper working techniques that evoke antique artisanal know-how. This module explores all aspects of colour: physiological, psychological, chemical and physical. Particular attention is given to visual perception and its effects on the viewer. In the second part, teaching focuses on the reproducibility of colour in a digital environment as well as consistency in colour between the design and the execution stage.

      Teachers: - Rossana Quarta

    • Photography

      40 hours - 4 CFA - 2nd Semester

      The module aims to give students the necessary tools to understand how a camera works. It starts with an analysis of traditional analogue cameras and moves on to the comprehension and use of digital models. An initial theoretical and technical approach of the subject through the study of the role of light in photography is followed by an analysis of optics, composition and lighting. The module is divided into two parts: reportage and still life. The main objective is to teach how the photographic image is constructed and to investigate the different approaches to photography. Classroom practical work includes the creation of a still life set for real advertising campaigns.

      Teachers: Claudia Primangeli - Cinzia Capparelli - Laura Primangeli

    • History of Contemporary Art

      36 hours - 6 CFA - 1st Semester

      Students are given a solid cultural grounding in order to deeply understand when and how canonical and codified artistic technique gave rise to the non-representational gesture, a means for conveying emotions and expressing the human condition like never before. The course covers the main modern artistic movements in the field of graphic design, giving students a much-needed grounding in the modern disciplines of visual communication and schools of thought that, also through sensory exploration and experimentation, have given rise to this discipline.

      Teachers: Lorenzo Bruni

    • History of Design

      36 hours - 6 CFA - 2nd Semester

      This essential course topic retraces the history of graphic design from its establishment as a discipline up to the present day. The module illustrates the modern-day evolution of communication through signs. It also allows for a closer investigation of how graphic design has become a transversal and universal language, through the codification of criteria that have made it the most flexible of the communication disciplines, capable of transformation by adapting itself to ever-changing languages, new methods of communication, and the need to represent increasingly complex requirements and contexts.

      Teachers: Lorenzo Bruni

    • Perception Theory and Psychology of the Form

      24 hours - CFA 4 - 1st Semester

      The main objective is to study the laws governing visual perception - according to Gestalt psychology - and image balance. In particular, the elements within the field of vision that most affect perceptual processes will be analysed, such as form, contrast, spatial orientation, dynamism and textures. Students will perform tasks of perceptual analysis and practical exercises applied to a wide range of graphics, advertising, artistic, and photographic images.

      Teachers: Gianna Angelini

    • Introduction

      The second year of the Graphic Design course consolidates and expands the teachings of the first year. All the notions previously absorbed take shape and are strengthened and expressed through deeper, more complex subject areas. Students tackle design projects that challenge their planning and execution capacity on a technical level. They also develop advanced software skills and acquire new abilities in the digital domain.

    • Brand Design

      40 hours - 4 cfa - 2nd Semester

      Beginning with a study of signs and symbols, students work through the various stages in the creation of a trademark/logo. Through group and individual exercises, they deal with the basic steps such as briefings, brainstorming, conception of strategy and design, the process of synthesis, colour choices, optimisation, and presentation. Later on, students will define the design and practical methods for the development of the visual identity of an entity, i.e. the adaptation of a trademark for the various communications media and the definition of the operating manual that governs its use.

      Teachers: Ana Gabriela Llarin

    • CD Packaging

      40 hours - 4 cfa - 2nd Semester

      The module in Music Communication consists of the design and production of two CDs. In the first brief, students design and create a CD in its classic form, focusing on the creative aspect. The second brief involves the task of developing an unconventional packaging design and an integrated communications approach.

      Teachers: Rossana Quarta

    • Art Direction 2

      40 hours - 4 cfa - 2nd Semester

      The study of Art Direction in the second year focuses on the "advertising campaign". It starts with an analysis of the brief to understand its aim, who writes it and how, what it consists of, and the importance of each element it is made up of. There is also an elucidation of the marketing concepts linked to advertising: awareness, consideration, repurchase and loyalty. Further investigation is made into topics such as planning and strategic planning, human and consumer insight, and product positioning. Students learn to recognise and process the creative concept, applying it to various media and planning all aspects of the campaign. The module aims to convey an integrated approach to communication, which is expressed in the creative phase with art and copy tasks to be tackled in pairs. Students will have the opportunity to explore every stage of the advertising process, from the rough draft to the meeting with the Creative Director. They will also learn how to effectively pitch their ideas to the customer. The last stage in the process is production: students will analyse the role of project managers and producers. They will learn how to manage resources, available technologies, timeframes and costs right up to the broadcast/online posting stage. During the module they analyse key case studies in the press, TV, web, digital, and social networking platforms.

    • Editorial Graphic

      40 hours - 4 cfa - 1st Semester

      The aim is to characterise the editorial graphics designer as a cultural operator and provide the theoretical and practical inputs for an understanding of how graphic designer, publisher and author relate to each other. The module provides the theoretical and practical building blocks required for the design and management of an editorial product and analyses each individual stage in the process. Students learn to design and create covers and book pages, create the layout for illustrated articles and essays, and undertake the complete graphic design of a magazine or periodical.

      Teachers: Giancarlo D’Orsi

    • Type Design/Fontlab

      40 hours - 4 cfa - 1st Semester

      The module will provide a solid basis in type design and will allow the student to handle a font design task. Teaching will cover the design of a title font in capital letters and related numbers, accented letters and punctuation marks, first on paper then in digital format. In addition to this, students will develop a presentation project of the specimen font for print and video. The module also provides an overview on the history of the specimen and how it relates to trends in visual communication and technical innovations in typography. Students will explore Fontlab, the professional software used for the digitisation of typographic characters. In addition, they learn the basics of digitisation, from the scanning of designs on paper to font generation.

    • Interface e Interaction Design I

      60 hours - 6 cfa - 1st and 2nd Semester

      The design of the web interface is analysed throughout its evolutionary journey: the design of the interface, the grids and layout, the design and ergonomics of the navigation tools, and the management of multimedia. Students develop expanded design skills: solid foundations of visual culture, formal attention, mastery of perceptual processes, and an ability to manage compositional and chromatic aspects. The aim of the module is to provide students with the skills to be able to design and implement creative and usable digital experiences, always placing the user for whom the experience was designed at the centre. All phases of the creative process will be addressed, starting from the study of the User Experience, sketch and wireframing, right up to the interface design. Students will be provided with the appropriate means to deal with all the steps in the design procedure: how to carry out the preliminary analysis, the moodboard, best practices for user experience, and the optimal use of software for design and prototyping. At the end of the module, a responsive site including the main pages will be completed.

    • Computer Graphic 2

      Photoshop - InDesign - Illustrator - 100 hours - 10 cfa - 1st and 2nd Semester

      The module covers the main software applications used in Graphic Design. Photoshop. The course deals with topics related to image correction and processing and with the preparation of a project for web layout. The goal is to provide guidelines for students to be able to develop an entire project in a complex and structured way, with particular reference to image management techniques, colour correction, and the professional optimisation of works for printing and for the web. InDesign. The new realities of work require designers who are able to quickly and precisely design layouts, commercial layouts, and books or magazines, whilst paying attention to both the creative and executive components in the printing and set-up phases. This course aims to teach students to effectively manage the software by enabling them to follow all the steps that lead up to the completion of an editorial product, from the creation of the design to the letterpress printing, including through guided tours in typography. Illustrator. The aim of the course is to implement the teaching received during the first year of the course by providing advanced knowledge of drawing operations and preparing files for printing. Software: Photoshop, Indesign, Illustrator.

      Teachers: Fabio Timpanaro - Gaetano di Mambro

    • Web Design

      40 hours - 4 cfa - 2nd Semester

      The module aims to provide the necessary skills for fruitful and professional use of graphics software to create web content. The aim is to create pages and hypertexts that are accessible on the web through the most common browsers. During the academic year, students learn web computing and all they need to know in order to use Dreamweaver. The final test is the design and realisation of a website. Software: Dreamweaver, Brackets, mamp, Xampp.

      Teachers: Giovanni Sagnotti - Domenico Ceravolo

    • Web Content e Web Marketing

      24 hours - 4 cfa - 2nd Semester

      Students tackle the subject of content usability and architecture from a design standpoint, assessing semantic structure and text, with the aid of practical activities. The module includes illustration of the SEO positioning techniques and strategies, the latest innovations, and the key knowledge to obtain top positions on Google, Yahoo and Bing. The aim of the module is to teach the principles of web marketing, the functioning of search engines, and the insider knowledge of how to create effective AdWords, Facebook and remarketing campaigns.

    • History of New Media

      24 hours - 4 cfa - 2nd Semester

      The main objective of the module is to provide the skills necessary to understand and ride the changes that have occurred within advertising communication in recent years, strongly influenced by the advent of new technologies and digital marketing. After reviewing the salient features of the evolution of advertising culture in Italy and abroad from the post-war period onwards, the module focuses on the importance and role of new media in the contemporary cultural scenario. Particular attention is given to the analysis of the ways in which the media have modelled and modified methods of communication, exchange, and access to information as well as their role in mediating interpersonal relationships.

      Teachers: Gianna Angelini

    • Style and History of Art and Costume

      24 hours - 4 cfa - 2nd Semester

      We are currently witnessing the progressive erosion of the boundaries between the various creative disciplines. Graphics, Photography, Digital, Design, Street Art, Typography, Music, and Cinema are increasingly characterised by greater fluidity and interconnections. The professions related to these areas require an ability to mix skills and languages that were not required in the past. The fact of seeing the overall picture can be a strength and can facilitate the contribution of added value to creative thought and executions. The aim of the module is to provide as broad a picture as possible of the evolution and current state of Italian and international visual culture, through an innovative path of analysis and research. In this way, stude

      Teachers: Renato Fontana

    • Digital Information and Communications Law

      24 hours - 4 cfa - 1st Semester

      We are currently witnessing the progressive erosion of the boundaries between the various creative disciplines. Graphics, Photography, Digital, Design, Street Art, Typography, Music, and Cinema are increasingly characterised by greater fluidity and interconnections. The professions related to these areas require an ability to mix skills and languages that were not required in the past. The fact of seeing the overall picture can be a strength and can facilitate the contribution of added value to creative thought and executions. The aim of the module is to provide as broad a picture as possible of the evolution and current state of Italian and international visual culture, through an innovative path of analysis and research. In this way, stude

    • Introduction

      The third year prioritises multimedia training, focusing heavily on web design, motion design, video design and digital media, with subsidiary subjects to further enhance skills in the sphere of communication and advertising. An interdisciplinary and cross-media approach will help students acquire the skills they need to become visual communications professionals with consolidated skills in the use of the most innovative technologies and a broad vision of emerging trends and new currents in digital communication.

    • Project Management

      40 hours - 4 cfa - 2nd Semester

      The module is structured around the simulation of all phases in a typical agency task, from the briefing to delivery of finished work, including checks and critical controls performed both individually and collectively. Students will investigate communication tools, corporate identity, exhibit design, future developments in advertising, and the application of corporate lines to a website.

      Teachers: Diana Ciullo

    • Interface e Interaction Design 2

      A Module - B Module - 80 hours - 8 cfa - 1st and 2nd Semester

      This module introduces the close relationship between digital expertise and the ability to communicate and interpret user needs (UX Design). Students learn to create functional and intuitive interfaces for easier navigation of websites and apps, through learning the semantic bases that represent the new paths of digital communication and promote interaction between users and digital media.

    • Integrated Advertising

      40 hours - 4 cfa - 2nd Semester

      The module aims to foster interaction between all the skills that students have already acquired in the sphere of communication and to encourage the development of projects that embrace the various channels, working towards the creation of a coherent and fluid strategy. Students learn how message multiplication can generate the continuous synergy needed to achieve advertising and communication goals.

      Teachers: Valentina Raccuia

    • Video Art Direction

      A Module - B Module - 60 hours - 6 cfa - 1st and 2nd Semester

      This module gives students a theoretical and practical grounding in shooting and directing digital video. Students will learn the core linguistic aspects and structural components of audio-visual media. They will also take part in directing, video editing, and digital photography workshops.

      Teachers: Valerio Di Paola

    • Computer Graphic 3

      Photoshop - Web Design III - 60 hours - 6 cfa - 1st Semester

      The Adobe Photoshop advanced module provides specialised knowledge of the more technical aspects of the software, giving students the practical and theoretical tools to be able to undertake tasks such as the professional management of colour and printed output, photo retouching and image editing techniques, and post-production photography. The module also includes teaching on the complementary photo-editing tools Camera Raw and Adobe Lightroom. The web mastering module examines the development and programming of websites by means of the latest web publishing technologies and teaches the skills needed to build complete and usable websites using HTML and XHTML, javascript, ASP basics and an introduction to the new Content Management Systems (CMS). Software: Photoshop, Dreamweaver, Brackets, Mamp, Xampp, Wordpress.

      Teachers: Fabio Timpanaro - Giovanni Sagnotti - Domenico Ceravolo

    • 3D Creation

      40 hours - 4 cfa - 1st Semester

      The module provides the technical and creative skills to create 3D graphics at a professional level. The module will investigate the basic tools of Cinema 4D software, modelling, materials, and 3D animation in order to obtain a product that integrates perfectly with motion graphics.

    • Video and Motion Graphic

      80 hours - 8 cfa - 1st and 2nd Semester

      Students learn to design and produce stand alone or moving images, or images which are integrated with elements of digital footage and video direction to create visuals for ads, TV idents and title sequences, TV formats, video clips and web promos. The software used is Adobe After Effects. The module covers video editing, providing the technical and creative skills to be able to complete a video and audio editing project for the creation of audio-visual productions through the use of techniques such as “green screen” filming, digital filming, stopmotion, video and graphics sync, and audio mixing. Software: Adobe After Effects, Adobe Premiere.

      Teachers: Francesca Pulvirenti

    • Multimedia Communication

      24 hours - 4 cfa - 2nd Semester

      Having ideas is not enough; it is important to know how to explain them. This is one of the most delicate steps in order to give life to a creative idea without it losing its strength. The technique starts from the script and leads to the creation of illustrated storyboards, including the investigation of shooting techniques and stylistic direction decisions. Students are the lead characters in this module, learning to shape their story through words and images, combining theory and practice together. The most difficult challenge will be to tell a story in 30". During the module, students will also learn how to present their project to the creative director, director, and client.

      Teachers: Valentina Raccuia

Further activities

TECHNICAL ENGLISH

2 CFA
In view of its importance in the technical-scientific field, our Accademia has encouraged the study of English for many years now. The three-year programme includes tests with performance certifications, as well as language improvement courses. The main goal is to encourage the learning of English and bring students at least to level B1 of the Common European Framework (CEF) assessment scale. The knowledge of a specific vocabulary for design and communication allows students to find and properly understand technical and/or descriptive documentation for market products, assemble a CV in English, do job interviews and submit projects.

MULTIDISCIPLINARY SEMINARS, WORKSHOPS
10 CFA during the three-year course
During the three-year course students can customise their courses and acquire credits with educational activities of their own choice which are promoted or recognised by AANT. These may include participation in courses, exams, workshops, exhibitions, seminars, projects, competitions, events and internships.

FINAL EXAM
8 CFA
The final exam is intended to ensure that the goals of the three-year course have been reached. It consists of a public discussion of the diploma thesis, carried out by the candidate under the guidance of a lecturer who acts as a supervisor. The thesis must deal with a theme that is pertinent to design or graphic design and may be practical or theoretical in nature. Contributions to the development of the thesis can be made by one or more supervisors chosen from among the teaching staff or, in the case of thesis projects developed jointly with companies, institutions or organisations, by representatives of these bodies. The final assessment, based both on the thesis and the student’s entire academic career, is on a scale up to 110 points.

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Accademia delle Arti e Nuove Tecnologie di Roma

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