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Graphic Design, Advertising e Multimedia

Graphic Design, Advertising e Multimedia

First Cycle Courses

Graphic Design, Advertising e Multimedia

First Cycle Courses

The AANT three-year Graphic Design  course trains professionals in the language of visual communication. We believe imagination is a rare talent and when we see it in a student we nurture it steadily and carefully in one of the richest and most stimulating training environments Rome has to offer. But creativity and quality also have rules and a need for continual critical comparison and renewal. For this reason the three-year course covers theory, practice, laboratories and workshops. Anyone who wants to communicate through images should attend a comprehensive training course that encompasses art history, aesthetics and the study of colour, as well as the skilled use of all available tools, both in the digital and non-digital domains. People who work in graphic design know that vague ideas have no place in communication; only accurate, understandable and unequivocal messages will do. AANT will give students everything they need to complete their project. We are not just an Academy but a habitat, providing a creative and stimulating, welcoming but exacting environment where blooming professionals lay the foundations for their future. AANT offers the latest technologies and a teaching staff made up of design professionals who can really get across their knowledge and passion to help smooth the student’s path towards employment.

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    • Introduction

      The first year of the Graphic Design Course will allow students, whatever their origins or education, to acquire the knowledge and skills that are required to explore the world of visual communication through an intense course of study. The first year of the course is basically an introduction to the subjects and is divided into theoretical and practical modules. Students develop their skills through face-to-face lectures and workshops for real-time testing of what they have learned.

    • Graphic Design 1

      Basic Design,Geometric Design 75 hours - 6 CFA - 1st Semester

      The course starts with Munari’s "deconstruction of the visual message" and goes on to identify the constituent elements of communication from a macro perspective, further widening the visual scope to include texture, form, structure and model, right up to actual information. Each topic is prefaced by a theoretical introduction and is always accompanied by concrete examples in communication. The student must produce a series of specifically-themed layouts and three-dimensional mockups. The second part of the programme focuses on information, looking at field theory, the geometric structures of the square, form and composition. Students are required to complete two final projects: the pictogram and the poster. The Geometric Design lessons form a necessary basis for the courses in computer graphics. The rules for the construction of plane geometry figures are analysed; practical graphic exercises allow the student to develop the necessary flexibility and intuition to look at forms found in nature and architecture and trace them back to the primary geometric figures: the triangle, square and circle. Lessons include discussion about the proportions of the elements of classic architecture.

      Teachers: Ana Gabriela Llarin - Valentina Nebolini

    • Graphic Design 2

      Editorial Design, Illustration 75 hours - 6 CFA - 1st and 2nd Semester

      The course covers the core concepts of illustration and editorial design. The illustration course creates an itinerary for the development of aesthetic taste and the search for a personal style through the language of sign. The study of the book object, the relationship between image and text and the journey from design to print provide an in-depth look at publishing past and present, and key players on the national and international scene. The goal is to increase the student’s awareness of the basics of editorial graphics: the history and analysis of the paper medium; formats and reproducibility; interaction between lettering and image; theory and application of the rules of editorial design.

      Teachers: Rossana Quarta - Cristiana Cerretti

    • Graphic Design 3

      45 hours - 6 CFA - 1st Semester

      The Lettering course aims to show the student the central role of characters on print and video in visual communication. A thorough grounding in typography is given: from the basic shapes of the Latin alphabet to the history and morphology of characters. Students learn to recognise and classify characters, they become familiar with the main principles thereof and apply them in three design projects: the calligram, the monogram and the logotype. The lessons are divided into theory and practice modules and are supported by audiovisual aids, text books and practical experimentation.

      Teachers: Fabrizio M. Rossi

    • Art Direction 1

      50 hours - 4 CFA - 2nd Semester

      The aim is to introduce and explore key features of communications and advertising. The scope extends from the advertising agencies of the Fifties to today's business models, key figures in workflows and the creation of a campaign both online and offline. The course, comprising both theoretical and practical modules, aims to give the student all conceptual and working tools to develop a thorough knowledge of agency advertising. It also offers an up-to-date picture of the current state of advertising communications, with analyses of major international case histories from recent years and the business models of the world's most highly regarded creative agencies.

      Teachers: Davide Cardea

    • Copywriting

      30 hours - 4 CFA - 2nd Semester

      The word as a means of dissemination and a tool for communication. The course aims to illustrate the power and infinite nuances of words and helps explain how text and image must interrelate so that the communication or advertising project is truly effective. A multi-stage course allows students to test their knowledge through a number of structured briefs that will also bring them into contact with the terminology and nomenclature of advertising and with the various forms and tones this language must adopt depending on the target or the medium used.

      Teachers: - Agnese Petturiti

    • Computer Graphic 1

      Photoshop, Indesign, Illustrator 150 hours - 12 CFA - 1st and 2nd Semester

      The course covers the main graphic design software applications. Photoshop. Introductory course to the correction and processing of images. The learning path covers the numerous tool palettes available, introducing the infinite possibilities of this extremely complex software, which can be applied to the sphere of traditional graphics as well as the web. Indesign. The first training block of this graphic layout programme includes the study of palettes, frames, characters, master pages, style sheets and libraries. Teaching focuses on editorial graphics elements, introducing theoretical scenarios and practical exercises. Illustrator. The first module on vector drawing is introduced in parallel with the Photoshop course and teaches the skills that are required to use the software – which is quite similar to Photoshop and Indesign, in some regards – for the production of digital artwork.

      Teachers: Loretta Di Paola -

    • Cardboard design

      Colour Theory, ArtWork 50 hours - 4 CFA - 1st Semester

      More than merely a medium for design work, paper itself becomes part of the design project. Folding and preparation techniques harking back to age-old artisanal know-how are revisited from a contemporary perspective. The course explores colour from a physiological, psychological, chemical and physical standpoint. Particular attention is given to visual perception and its effects on the viewer. In the second part, the teaching focuses on the reproducibility of colour in a digital environment and consistency in colour between the design and the execution stage.

      Teachers: - Rossana Quarta

    • Photography

      50 hours - 4 CFA - 1st Semester

      The course aims to give student the necessary tools to know how a camera works. It starts with an analysis of traditional analogue cameras and moves on to understanding and using digital models. A theoretical and technical overview of the subject is followed by a study of the role of light in photography, encompassing an analysis of optics, composition and lighting. The course is divided into two parts: reportage and still life. The content covers the construction of the photographic image and investigates the different approaches to photography. Classroom practical work includes the creation of a still life set for advertising campaigns.

      Teachers: Claudia Primangeli - Laura Primangeli

    • Art History

      45 hours - 6 CFA - 1st Semester

      Students are given a solid cultural grounding in order to deeply understand when and how canonical and codified artistic technique gave rise to the non-representational gesture, a means for conveying emotions and expressing the human condition like never before. The course covers the main modern artistic movements in the field of graphic design, giving students a much-needed grounding in the modern disciplines of visual communication and schools of thought that, also through sensory exploration and experimentation, have given rise to this discipline.

      Teachers: Lorenzo Bruni

    • Design History

      Design History , Aesthetic Sense 45 hours - 6 CFA - 2nd Semester

      This essential strand of the course retraces the history of graphic design from its inception as a discipline up to the present day. The course illustrates the modern-day evolution of communication through signs. It also allows for a closer investigation of how graphic design has become a transversal and universal language, through the codification of criteria that have made it the most flexible of the communication disciplines, embracing ever-changing languages, new modes of communication and the need to take into account increasingly complex requirements and contexts. The course is completed with a module on the aesthetic sense. Using a multimedia approach, the work involves a cultural appraisal of the canons of beauty in the broadest sense. The concept of aesthetics is framed as a "seventh sense": a tool no less useful than sight and touch for those who work in communication and design; it brings together the elements of daily life and our perception of them, allowing us to establish enduring rules and guidelines.

      Teachers: Lorenzo Bruni - Sara Schiavo

    • Perception Theory and Psychology of the Form

      Perception Theory and Psychology of the Form, Semiotics 30 hours - CFA 4 - 1st Semester

      The course centres on the study of the Gestalt psychology laws that govern visual perception and the balance of the image. Special study is made of the elements within the field of vision that most affect perceptual processes, such as shape, contrast, spatial orientation, dynamism and texture. The student must perform tasks of perceptual analysis and practical exercises applied to a wide range of graphics, advertising, artistic and photographic images.

      Teachers: Marcella Gherzi -

    • Introduction

      The second year of the Graphic Design course builds on the teachings of the first year. All the notions previously absorbed are consolidated and applied to deeper, more complex topics. Students tackle design projects that challenge their planning and execution capacity on a technical level. They develop advanced software skills and make new inroads to the digital domain.

    • Brand Design

      50 hours - 4 cfa - 2nd Semester

      Following up on a study of signs and symbols, students work through the various stages in the creation of a trademark/logo. Through group and individual exercises they deal with the basic steps such as briefings, brainstorming, conception of strategy and the design, the process of synthesis, colour choices, optimisation and presentation. Later on, students will define the design and practical methods for the development of the visual identity of an entity, i.e. the adaptation of the trademark for the various communications media and the definition of the operating manual that governs its use

      Teachers: Ana Gabriela Llarin

    • CD Packaging

      50 hours - 4 cfa - 2nd Semester

      The course in Music Communication consists of the design and production of two CDs. In the first brief the student designs and creates a classic CD concept, focusing on the creative aspect. The second brief involves the task of developing an unconventional packaging design and an integrated communications approach.

      Teachers: Rossana Quarta

    • Art Direction 2

      50 hours - 4 cfa - 1st Semester

      The second year of the Art Direction course focuses on the "advertising campaign". It starts with an analysis of the brief to analyse its target audience, who shall write it and how, break it down in its fundamental elements and understand their importance. There is also an elucidation of the key marketing concepts in advertising: awareness, consideration, repurchase and loyalty. Further investigation is made into topics such as planning and strategic planning, human and consumer insight, and product positioning. The student learns to recognise and process the creative concept, applying it to various media and planning all aspects of the campaign. The course aims to outline an integrated approach to communication, which will be expressed in the creative phase with art and copy tasks to be tackled in pairs. Students will have the opportunity to explore every stage of the advertising process, from rough draft to the meeting with the Creative Director. They will also learn how to effectively pitch their ideas to the customer. The last stage in the process is production: students will analyse the role of project managers and producers. They will learn how to manage resources, available technologies, timeframes and costs right up to the online broadcast/posting stage. During the course they analyse a representative case history in the press, TV, web, digital and social networking platforms.

      Teachers: Davide Cardea - Agnese Petturiti

    • Editorial Design

      50 hours - 4 cfa - 1st Semester

      As well as being a medium for design work, paper itself becomes part of the design project. The idea is to characterise the editorial graphics designer as a cultural operator and provide the theoretical and practical inputs for an understanding of how graphic designer, publisher and author relate to each other. The course provides the theoretical and practical building blocks required for the design and management of an editorial product and analyses each individual stage in the process. The student learns to design and create covers and book pages, lay out illustrated articles and essays and undertake the complete graphic design of a magazine or periodical.

      Teachers: Giancarlo D’Orsi

    • Type Design/Fontlab

      50 hours - 4 cfa - 1st Semester

      The course will provide a solid basis in type design and will allow the student to handle a font design task. The teaching will cover the design of a title font in capital letters and related numbers, accented letters and punctuation marks, first on paper then in digital format. In addition to this, students will develop a presentation project of the specimen font, for print and video. The course also provides an overview on the history of the specimen and how it relates to trends in visual communications and technical innovations in typography. Students can explore Fontlab, the professional software used for the digitisation of typographic characters. In addition, they can learn the basics of digitisation, from the scanning of designs on paper to font generation.

      Teachers: Fabrizio M. Rossi -

    • Interface e Interaction Design

      100 hours - 8 cfa - 1st and 2nd Semester

      All stages of the web interface design process are analysed: interface design, grids and layout, design and ergonomics of navigation instruments and multimedia. Students develop advanced design skills: a solid grounding in visual culture, formal elements, mastery of perceptual processes and capacity to manage compositional aspects and chromatic effects.

      Teachers: Ben Bugli - Emanuele Widenhorn

    • Computer Graphic 2

      Animate, Photoshop, Indesign, Illustrator 125 hours - 10 cfa - 1st and 2nd Semester

      The course covers the main graphic design software applications. Animate. This software is the industry standard for creating multimedia and interactive animations for the web. The course will provide the logical processes and working method necessary for students to autonomously manage complex graphic animations. All drawing, animation and management tools are used in a thorough and detailed manner. Programming is also touched on, providing enough basic and medium-level script expertise to meet the most common interactivity needs. Photoshop. The course content covers the correction and processing of images and the preparation of a design for web layout. The goal is to provide guidelines for the complete and structured implementation of an entire design project, with particular reference to image management and colour correction techniques and the professional optimisation of the work for print and web. InDesign. In today's environment, graphic designers need to be able to quickly and precisely implement layouts, commercial page layouts, books and magazines, with a focus on both creative aspects and actual results in the printing and set-up stages. The purpose of the course is to mould a professional who is skilled in the use of this software, through a didactic path that conveys the know-how to navigate each stage involved in the creation of a publishing product, from design to letterpress printing. The course content also includes guided visits to printworks. Illustrator. Students will learn how to put into practice all the teachings and information received in their first year of training. They will gain advanced knowledge on drawing operations and preparation of files for printing.

      Teachers: - Fabio Timpanaro - Loretta Di Paola - Gaetano di Mambro

    • Web Design

      50 hours - 4 cfa - 2nd Semester

      The course aims to provide the necessary skills for fruitful and professional use of graphics software to create web content. The aim is to create pages and hypertexts that are accessible on the web through the most common browsers. During the academic year students learn web computing and all they need to know to use Dreamweaver. The final test is the design and implementation of an Internet website.

      Teachers: Emanuele Widenhorn

    • Web Content e Web Marketing

      30 hours - 4 cfa - 2nd Semester

      Students tackle the subject of content usability and architecture from a design standpoint, assessing semantic structure and text, with the aid of practical activities. The coursework includes illustration of the techniques and strategies for search engine optimisation (SEO), the latest news and key knowledge to get top positions on Google, Yahoo and Bing. The aim of this course is to teach the principles of web marketing, providing knowledge of search engines in order to create effective AdWords, Facebook and remarketing campaigns. The course provides training in Web Analytics through the use of tools such as Google Analytics and Woopra.

      Teachers:

    • Contemporary Art History

      30 hours - 4 cfa - 1st Semester

      This module provides a solid cultural grounding in order to deeply understand when and how art witnessed the birth of graphic design, with canonical and codified technique giving rise to the non-representational gesture, a means for conveying emotions and expressing the human condition like never before. The course covers the main modern artistic movements in the field of graphic design, giving students a much-needed grounding in the modern disciplines of visual communication and schools of thought that, also through sensory exploration and experimentation, have given rise to this discipline.

      Teachers: Lorenzo Bruni

    • History of Cinema and Video Art

      30 hours - 4 cfa - 2nd Semester

      We are witnessing a gradual erosion of the boundaries between the various creative disciplines. Graphics, photography, digital, design, street art, print, music and film are increasingly becoming more fluid and interwoven. The professions in these fields require an ability to combine skills and languages in way that was not necessary in the past. Having a broad frame of reference can be very useful and can help add value to creative thinking and execution. The aim of this course is to provide a wide-ranging overview of the evolution and current state of Italian and international visual culture through an innovative, sequenced process of analysis and research. In this way the student learns to develop a critical eye and an ability to aesthetically evaluate visual production.

      Teachers: Renato Fontana - Gianna Angelini

    • Digital Information and Communications Law

      30 hours - 4 cfa - 1st Semester

      The protection of the rights of designers leads on to the distinction between creative expression and the idea, the functional and the aesthetic model and the methods to define ownership or protect designer copyright. The course also examines a case history with design projects that have been subject to legal disputes, in order to clarify the boundaries within which the designer must operate in order to comply with the law.

      Teachers: Fabiana Bisceglia

    • Introduction

      The third-year coursework prioritises multimedia training, focusing heavily on web design and digital media, with subsidiary subjects to further enhance skills in the sphere of communication and advertising. An interdisciplinary and cross-media approach will help students acquire the skills they need to become visual communications professionals with a broad knowledge of innovative technologies and emerging trends in digital communication.

    • Project Management

      50 hours - 4 cfa - 2nd Semester

      The course involves the simulation of a typical agency task, from briefing to delivery of finished work, including checks and critical controls performed both individually and collectively. Students will investigate communication tools, corporate identity, design exhibits, future developments in advertising and the application of corporate lines to a website.

      Teachers: Diana Ciullo

    • Interface e Interaction Design 2

      75 hours - 6 cfa - 1st and 2nd Semester

      The course introduces the close relationship between digital expertise and the ability to communicate and interpret user needs (UX Design). The student learns to create functional and intuitive interfaces for easier navigation of websites and apps. The technique is to analyse the semantic bases that lead to new paths of digital communication and promote interaction between users and digital media. The course also incorporates web mastering, i.e. the development and programming of web sites through the latest web publishing technologies. The aim is to teach the skills needed to build complete and well-functioning websites using HTML and XHTML, Cascading Style Sheets (CSS), Javascript, ASP basics, as well as to introduce new Content Management System (CMS) systems such as Joomla and Wordpress, using Adobe Dreamweaver.

      Teachers: Federica Del Fiacco - Emanuele Widenhorn

    • Integrated Advertising

      50 hours - 4 cfa - 2nd Semester

      The course aims to foster interaction between all the skills that were already acquired in the sphere of communication and to encourage the development of projects that embrace the various channels, working towards the creation of a coherent and fluid strategy. Students learn how message multiplication can generate the continuous synergy needed to achieve advertising goals.

      Teachers: Valentina Raccuia

    • Video Art Direction

      50 hours - 4 cfa - 1st and 2nd Semester

      This course gives students a theoretical and practical grounding in shooting and directing digital video. Students will analyse the core linguistic aspects and structural components of audiovisual media. They will also take part in directing, video editing and digital photography workshops.

      Teachers: Valerio Di Paola

    • Computer Graphic 3

      Photoshop, web software - 50 hours - 4 cfa - 1st Semester

      The Adobe Photoshop Advanced Course provides specialised knowledge of the more technical aspects of Adobe software, giving the student practical and theoretical tools to undertake tasks such as professional management of colour and printed output, photo retouching and image editing techniques, and post-production photography. The course also covers specialist techniques for photography reconstruction and recovery, focusing on complementary photo-editing tools such as Camera Raw and Adobe Lightroom. Students learn the importance of optimising workflow and automating certain procedures through the use of advanced features.

      Teachers: Fabio Timpanaro - Emanuele Widenhorn

    • 3D Creation

      50 hours - 4 cfa - 1st Semester

      The course imparts the technical and creative skills to create 3D graphics at a professional level. Teachings will investigate the basic tools of Cinema 4D software, modelling, materials and 3D animation in order to obtain a product that integrates perfectly with motion graphics.

      Teachers:

    • Video and Motion Graphic

      100 hours - 8 cfa - 1st and 2nd Semester

      Students learn to design and produce stand alone or moving images, or images which are integrated with elements of digital footage and video direction to create visuals for ads, TV idents and title sequences, TV formats, video clips and web promos. The software used is Adobe After Effects. The course covers video editing technical and creative skills, and incorporates these into video and audio editing for the creation of audiovisual productions, also with the aid of techniques such as “green screen” filming, digital filming, stopmotion, video and graphics sync, and audio mixing. The course programme also involves a final project in which knowledge acquired in other subjects converges with video editing expertise. This task is completed with the Adobe Premiere software.

      Teachers: Francesca Pulvirenti

Further activities

TECHNICAL ENGLISH

45 hours - 6 CFA
In view of its importance in the technical-scientific field, our Accademia has encouraged the study of English for many years now. The three-year programme includes tests with performance certifications, as well as language improvement courses. The main goal is to encourage the learning of English and bring students at least to level B1 of the Common European Framework (CEF) assessment scale. The knowledge of a specific vocabulary for design and communication allows students to find and properly understand technical and/or descriptive documentation for market products, assemble a CV in English, do job interviews and submit projects.

MULTIDISCIPLINARY SEMINARS, WORKSHOPS
10 CFA during the three-year course
During the three-year course students can customise their courses and acquire credits with educational activities of their own choice which are promoted or recognised by AANT. These may include participation in courses, exams, workshops, exhibitions, seminars, projects, competitions, events and internships.

FINAL EXAM
10 CFA
The final exam is intended to ensure that the goals of the three-year course have been reached. It consists of a public discussion of the diploma thesis, carried out by the candidate under the guidance of a lecturer who acts as a supervisor. The thesis must deal with a theme that is pertinent to design or graphic design and may be practical or theoretical in nature. Contributions to the development of the thesis can be made by one or more supervisors chosen from among the teaching staff or, in the case of thesis projects developed jointly with companies, institutions or organisations, by representatives of these bodies. The final assessment, based both on the thesis and the student’s entire academic career, is on a scale up to 110 points.

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