AANT creativity continues to stand out on the international stage. Students from the Bachelor’s Degree in Art Direction, Advertising and Graphic Design, Alessandro Arnold, Carlo Renato Popescu and Matteo Sinopoli, supervised by lecturer Giulia Magaldi, received the prestigious “Merit” recognition at the Young Ones Student Awards 2026, one of the world’s most important competitions dedicated to emerging talents in creative communication, design and advertising.
Organized by The One Club for Creativity in New York, the Young Ones Awards represent a global benchmark for contemporary creativity, bringing together students and schools from all over the world every year. The awarded project, “The Epic Build”, imagines a global campaign for the launch of the first Netflix series set in the Clash of Clans universe, transforming one of the game’s most iconic elements — the famous Builders — into the center of an immersive and transmedia narrative.
The creative concept begins with an unexpected disruption: after more than ten years of nonstop work, the Builders suddenly disappear from the game. Construction sites freeze, villages fall silent, and the global community begins questioning the mystery. From this premise, a campaign unfolds through in-game activations, guerrilla posters across major international cities, social media leaks and cinematic video content, culminating in the final reveal: the Builders never stopped working — they were simply building their most ambitious project ever, the new Netflix series dedicated to the franchise.
“The Epic Build” stood out for its ability to integrate storytelling, gaming culture, entertainment and advertising into a contemporary narrative ecosystem, demonstrating a strong understanding of digital communication languages and immersive experiences.
Good job!
Case Film
Case Board
