Advertising: creativity and strategy (ACES)

Training objectives and competencies developed

Fuel creativity and strategic thinking with a cross-media and trans-media approach. This is the goal behind the ViDI Master in Visual Design and 3D Illustration.

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MMode:Full time

tTitle:Advertising: creativity and strategy (A.C.E.S.)

dDuration:10 months of lectures + 3 months of internship

IStart:October 2024

LLanguage:Italian

CCredits:60 CFA

During the training course, students

  • will enhance creative and strategic skills in the field of advertising and communication,
  • will become Art Directors or Copywriters, forming specialised creative couples in advertising communication,
  • will broaden the horizon of an already acquired professionalism.

The purpose of the Academic Master’s degree is to train advertising creatives specialising in brand communication (from concept to execution), creative strategies, and content conception for all media and audiences. 

A professional figure sought after in various communication fields, from large advertising agencies to creative boutiques, from graphic design and communication studios to companies.

Faculty

The lecturers of the Master’s Degree in “Advertising: Creativity and Strategy” of AANT are prominent professionals who are among the best in the field. Creative directors, art directors, and copywriters with significant seniority behind them capable of training competitive professionals in all sectors. Workshops join the tenured lecturers with renowned and experienced guests.

Master’s program internship

At the end of the planned modules, participants must complete a 450-hour internship within three months in companies and/or professional studios.
A procedure for recognising CFAs can be opened for members already involved in the world of work.
AANT has numerous partnerships with companies and sector studios to activate curricular internships in the various disciplines covered by the Master’s program. For each trainee, the company/studio that best matches their inclinations and expectations regarding the world of work will be identified.
The hours dedicated to the internship experience will be organised with variable frequency, according to the needs and organisation of each company/studio. The final reviews and discussion of the thesis will occur at the end of the internship.

Master Director

Alice Scornajenghi

Creative Director

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