From March 30 to April 3, a group of students from AANT – Academy of Arts and New Technologies took part in the Blended Intensive Programme (BIP) at Artevelde University of Applied Sciences in Ghent, engaging in an international learning experience focused on creativity, collaboration, and experimentation.
The project involved Gaia Piersanti, Gaia Amoruso, Ludovica Petrella, Aurora Iodice, Elena Costantini, and Giulia Zamboni, accompanied by professors Luana Fedele and Alessandra Reggiani. In a dynamic and multicultural environment, the students worked alongside international teams to explore the narrative and communication potential of some of Belgium’s major cities: Ghent, Ostend, and Antwerp.
At the core of the experience were city marketing and storytelling applied to urban contexts: participants analyzed cultural identities, historical heritage, and contemporary atmospheres, transforming them into visual and multimedia narratives designed for a young audience.
Through the creation of content such as photo series, videos, and blogs, the students of Interior & Product Design e Videomaking, Story, Cinema e Media Design developed advanced creative storytelling skills, while also strengthening teamwork and strategic planning abilities. The programme concluded with the presentation of the projects to an expert jury, representing a key moment for professional feedback and critical development.
Beyond the academic dimension, the BIP offered an immersive experience within the Belgian urban landscape: train journeys between iconic cities, the discovery of lesser-known places, and direct observation of cultural dynamics enriched the creative process, turning each movement into a narrative opportunity.