On Friday 23 and Saturday 24 January, the Academy of Rome will host the 25th Hour, AANT’s creative marathon that challenges the talent, vision, and design skills of students and faculty. An intensive, immersive experience that, over 24 consecutive hours, brings together five multidisciplinary teams tasked with responding to a real-world brief. The client remains secret until the event begins. A hands-on exercise in applied creativity which, inspired by an actual request, allows students to experience the Academy in a new way—building close collaboration with peers from other classes and years, as well as with faculty from every three-year program.
The 25th Hour represents a particularly meaningful moment in the AANT educational pathway: a laboratory where discussion, collaboration, and time management become essential tools for growth. Students and faculty work side by side, sharing skills, methodologies, and perspectives, in a context that fosters experimentation and innovation.
As every year, the initiative is also open to the public, giving prospective future students of the three-year academic programs the opportunity to take part in the event as “Ghosts,” following live, in real time, every step that leads to the final project to be presented to the client. An unmissable opportunity to get to know AANT’s teaching model.
The 25th Hour is not only a race against time, but an experience that turns an idea into a project and training into professional practice. Over the years, major names have taken part as clients from the most diverse sectors. Just to mention a few: Open Arms, Fater Group, Casa delle Donne, and Coffee Core.
Curious to find out this year’s secret client? Follow our activity on AANT’s social channels!