On July 17, Space Cowboy, the new single by Rome-based singer-songwriter, composer and multi-instrumentalist Spookyman, made its debut. The release has been accompanied by three original music videos created by second-year students on AANT’s three-year academic programme in Videomaking, Story, Cinema and Media Design. The videos are the result of an educational project that transformed a real-world music production into a laboratory for research, experimentation and audiovisual creation.
Under the guidance of lecturers Sara Ristori and Alessandro Alfieri, the students worked through every stage of the creative process: from analysing the track and developing the visual concept to directing, staging and defining each video’s communication identity. In doing so, they created three independent interpretations of the same musical universe.
The project reflects a teaching approach centred on contemporary design and production practices. A single artistic work became a space for exploring different visual languages, aesthetics and narrative strategies. The result is a practical investigation into the relationship between music, imagery and communication, giving students the opportunity to engage with the production and professional dynamics increasingly required in the audiovisual industry.
The three music videos will also contribute to the promotion of Spookyman’s artistic project ahead of his European tour, scheduled for the autumn.