On 23 and 24 January, AANT hosted the 10th edition of the 25th Hour, the creative marathon that represents one of the most intense and defining moments of academic life. A symbolic milestone, celebrated through 24 hours of design, dialogue, and experimentation, where creativity was tested against a real, complex, and multidisciplinary brief.
Five teams competed, each assigned a colour (yellow, green, blue, orange, and red), and were tasked with working on an authentic professional assignment for two institutional clients: the Groupe des Ambassadeurs Francophones (GAF) and the Institut français Centre Saint-Louis (IFCSL), organiser of the Francofilm Festival.
For GAF, students were asked to design a new visual identity capable of representing its core values: dialogue, diversity, solidarity, respect for otherness, and peace. For IFCSL, students had to develop an integrated design system for the 16th edition of the Francofilm Festival: an official trailer video and its Instagram Reel version, a gamification concept, several proposals for festival space installations, and the design of the three official awards. The teams, made up of faculty and students from the three-year programmes, worked intensively for 24 hours.
What made this edition even more meaningful was its emotional dimension: the 25th Hour 2026 marked ten years of a format that tests skills, creative endurance, and the ability to work as a team, but above all builds relationships and a sense of belonging. Emotions, design tension, enthusiasm, and pride ran through the Academy for two consecutive days, also shared in real time on AANT’s social media channels.
At the end of the marathon, the red team took first place, standing out for its design coherence, conceptual strength, and execution quality. Only one winning team, but an experience shared by all participants, confirming the educational and human value of the 25th Hour.