Product Design

Does designing and developing products come close to your idea of happiness? 

Have you ever wondered, for example, who invented the iPhone, Air Up bottle, or the switch we use daily?

There were three Product Designers:

Jonathan Ive, the iPhone,
Lena Jungst, the Air Up water bottle
Achille Castiglioni, the breaker switch.
You could be one of them.

The three-year product design course prepares future design specialists by developing the technical and creative skills to design industrially reproducible products. The course of study addresses the understanding of the contemporary socio-economic and cultural context, touching on all the themes of Product Design: from high-tech to accessories, from household appliances to luxury and everyday items. 

  • Qualification equivalent to a BACHELOR’S DEGREE
  • Accredited by the MUR

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AANT IS IN ROME!

MM slash DD slash YYYY
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Which course are you interested in?
A quale corso sei interessato?

MMode:Full time

tTitle:Product design

dDuration:3 years

IStart:October 2024

LLanguage:Italian

CCredits:180 CFA

One Diploma, Many Professions

The curriculum and extra-curricular activities allow the acquisition and development of the highest-level creative and technical skills, which combine knowledge of technological-productive and market processes with excellent command of new technologies. 
If your idea of happiness can be summed up in one of these professions, you’re on the right page:

    • Product Designer: designs new systems and products capable of integrating innovation with the technological, productive and sociological dynamics of the market;
    • Management Designer: follows the strategic and managerial finalisation of the project until its inclusion in the market; they are active at all levels (from strategic to operational) and are the interface between management and design.
    • Creative Director: professional figure responsible for the image of the brand, collaborates with companies in the choice of products to be made, masters the tools and techniques of production and communication of the product;
    • Trend researcher: eclectic figure continuously informed about socio-economic changes and lifestyles that set trends and influence the product system.

The AANT Product Designer will be a professional:

  • able to manage complex projects, finding the right balance between efficiency, economy and creativity;
  • able to plan and implement complex and articulated Product projects on the different points of contact between consumer and brand;
  • adept at conceptualising brand experiences that leverage all touch points and that see a consistent use of the communication mix;
  • accustomed to managing professionals from different areas of production to implement projects that require the integration of many professionals;
  • has great knowledge of the use of software applications in their professional field;
  • able to decode the elements, languages and cultural contexts of reference;
  • capable of developing appropriate and effective creative solutions, adopting a structured and coherent methodological approach;
  • expert in arguing their design solutions, justifying creative and methodological choices with consistency and awareness;
  • able to critically evaluate their work and that of others with the criteria and vocabulary of the relevant discipline.

Training excellence is guaranteed by:

  • The faculty, made up of professionals capable of transmitting knowledge and passion thanks to highly qualified and highly specialised skills, together with consolidated teaching and research experience in Italy and abroad;
  • the academic venues perfectly equipped with the latest technologies and available to students even beyond class hours;
  • workshops and multidisciplinary experiences that allow creativity to be applied to concrete cases in collaboration with companies, institutions, and professional associations.

Teacher coordinator

Ernesto Venanzi

Industrial and Interior Designer

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Download the Syllabus



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AANT IS IN ROME

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