Yesterday, during the Creative Writing course taught by Professor Giona Peduzzi, students from the Videomaking, Story, Cinema and Media Design programme had the opportunity to meet television host Elisa Isoardi. A long-standing Rai author with over twenty years of experience in the television industry, from the Sanremo Music Festival to major entertainment formats, Professor Peduzzi guides third-year students through a highly practical and professional-oriented pathway in screenwriting, with a strong focus on the dynamics and demands of contemporary broadcasting.
At the heart of today’s discussion was Elisa Isoardi herself, a well-known television presenter with a long career in public service broadcasting. During the session with students at the Rome-based Academy, Isoardi shared professional insights into building effective audiovisual narratives, adapting content across different platforms, and understanding the crucial relationship between text, rhythm and image. Drawing on examples from her experience in live television, she encouraged critical reflection among participants, emphasizing how writing for video requires rigor, creativity and a deep understanding of the audience. The meeting concluded with a Q&A session, giving students the opportunity to engage directly with the guest speaker.