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After a classic training, he chose studies related to advertising communication and editorial graphics, then specialising in Motion Design and 3D Rendering. He embarked on a career as a Visual Designer, initially working for communication studios and then developing a career as a freelancer. As a designer, he has developed projects for major brands such as Nike and Ikea and local realities such as universities and companies in the furniture and fashion sector.

He has received artistic awards, such as the title of “Photographer of the Week”, issued by One Eye Land, and his works have been reviewed in and other magazines.

Her creative career began on YouTube at 15, at a time when being a gamer wasn’t considered cool. As a first-generation influencer with +150k followers, she gained valuable insights into how the communication environment works. Through firsthand collaborations with brands, she gained an understanding of what it means for a brand to communicate a message effectively. Following three years at AANT in Rome, she pursued further education in Berlin, specialising in Miami Ad School Europe and Steinbeis for Art Direction and Business Management. Over the past ten years, she has worked in creative agencies across different countries and markets, and she currently holds the position of art director in Germany.

Her studies in Communication Sciences began at the University of Bologna. She spent a year at the University of Valencia in Spain, where she developed an interest in advertising. She completed her university education in the United States at the Miami Ad School, specialising in Creative/Art Direction. Professionally, she worked in the United States for 11 years as a creative at Droga5, GUT, and Golin. In 2023, she returned to Italy as a freelance Creative Director, combining this role with teaching.

In 2002, while studying at the Faculty of Architecture of RomaTRE, he started creating his first 3D images. Initially, he created them for his own projects, then for his colleagues, and eventually for some teachers. In 2015, he founded Lucydreams. He has worked for Natuzzi Italia, Fondazione Fendi, Arata Isozaki & Andrea Maffei Associati, Powerhouse Company, and Angelini Pharma. During the same period, he began organizing training courses in different Italian cities. Many of his students have found employment in Italian companies and abroad, while others have become successful freelancers. When teaching, he aims to share his many years of experience in just a few days and a few words, all while making it an enjoyable experience.

In 2009, he moved to Rome and began studying photography, specialising in portrait photography and post-advertising production. He collaborated with the YoungBlood studio and later founded the ArchViz SVL Studio, where he works as a post-producer, photographer, and consultant. Over the years, he has worked as an advertising post-producer with clients such as Nissan, Fiorucci, Galletti, Zuegg, Former, Calzanetto, Bodema, Mulino Bianco, Divani & Divani, and Danone. Working in this environment led him to resume his studies, specialising in Hard Surface 3D modelling and eventually collaborating as a 3D Artist for the Lucydreams studio. Since 2012, he has taught Photoshop, advanced post-production, and photorealistic compositing.