Archives: Docenti

Her studies in Communication Sciences began at the University of Bologna. She spent a year at the University of Valencia in Spain, where she developed an interest in advertising. She completed her university education in the United States at the Miami Ad School, specialising in Creative/Art Direction. Professionally, she worked in the United States for 11 years as a creative at Droga5, GUT, and Golin. In 2023, she returned to Italy as a freelance Creative Director, combining this role with teaching.

Communication Agency
AnemaDistrict is an experimental, ethical, and innovative communication agency, founded by Assunta Squitieri and Chiara Catalani. These two communication experts bring with them a wealth of experience from their diverse professional backgrounds, having worked for various international companies and served global and local brands. Their approach is based on the collaboration between different disciplines and talents, creating an environment of interdisciplinary cooperation. They established AnemaDistrict with two main beliefs: in the coexistence of people, planet, and technology, and in the ability of young people to change the world. Their work has been recognized with several awards, including honors at the ADCI, the New York Festival, a Grand Prix at the Radio Festival, and two shortlistings at the Cannes Lions.

Chiara Catalani
Creative Director and Art Director

Assunta Squitieri
Creative Director and Copywriter

In 2002, while studying at the Faculty of Architecture of RomaTRE, he started creating his first 3D images. Initially, he created them for his own projects, then for his colleagues, and eventually for some teachers. In 2015, he founded Lucydreams. He has worked for Natuzzi Italia, Fondazione Fendi, Arata Isozaki & Andrea Maffei Associati, Powerhouse Company, and Angelini Pharma. During the same period, he began organizing training courses in different Italian cities. Many of his students have found employment in Italian companies and abroad, while others have become successful freelancers. When teaching, he aims to share his many years of experience in just a few days and a few words, all while making it an enjoyable experience.

 

In 2009, he moved to Rome and began studying photography, specialising in portrait photography and post-advertising production. He collaborated with the YoungBlood studio and later founded the ArchViz SVL Studio, where he works as a post-producer, photographer, and consultant. Over the years, he has worked as an advertising post-producer with clients such as Nissan, Fiorucci, Galletti, Zuegg, Former, Calzanetto, Bodema, Mulino Bianco, Divani & Divani, and Danone. Working in this environment led him to resume his studies, specialising in Hard Surface 3D modelling and eventually collaborating as a 3D Artist for the Lucydreams studio. Since 2012, he has taught Photoshop, advanced post-production, and photorealistic compositing.

He completed his degree in Medicine and Surgery in 1986 and earned a PhD in Neuroscience in 1990. Subsequently, he obtained a specialization in Occupational Medicine in 1993 and Aeronautical and Space Medicine in 2004. Since 1994, he has been a researcher at the Laboratory of Ergonomics and Physiology of ISPESL (now known as INAIL). From 2015 to 2023, he served as the head of the laboratory. His research involves the study of activities and workstations using optoelectronic technologies, surface electromyography, and inertial sensors. Since May 2022, he has been serving as the President of the Italian Society of Ergonomics and Human Factors.

After completing his studies at the Arkitekturskolan in Stockholm, he graduated in architecture in Rome and earned a Doctor of Research title in 2003. Since 1999, he has been the owner and founding partner of the Next Urban Solutions Studio, which specialises in architecture, urban design, landscape, interior design, and museum installations. He is an expert in designing exhibition spaces and multimedia installations. He provides consultancy services to various public and private institutions, including the Municipality of Rome, Fondazione Valore Italia, Acquario Romano, the Presidency of the Council of Ministers, SIAE, and LuccaCrea, among others. In May 2022, he was appointed by the Order of Architects of Rome for the “Design for Peace” project, which aims to support young Ukrainian architects seeking refuge in Italy.

He graduated in Architecture from the University of Rome in 1986 with a thesis in Architectural Composition. After gaining professional experience at accredited studios, he has been working as a freelancer since 1987. He has been involved in both public and private Architectural Design, with a particular focus on interior architecture. Since 1992, he has been working with the “Eurotekna” studio, which specializes in the restoration, reuse, and enhancement of many monumental complexes. He took on the role of Administrative Manager in 1994. Until 2005, he managed the “daDriade” store, which he opened in Rome in 1995. In 2010, he established the “CLACstudio” design studio in Trastevere, which is still active today, focusing on architecture and contemporary living.

Expert in electronic technologies applied to Design and Display, he teaches at several Italian Universities and Schools of Design. He has won awards in international design competitions and has presented his research in Information Technology on several occasions. Always interested in defining new and effective relationships between the digital environment and physical space, he combines theoretical reflection with design research in the different areas of application of new technologies, from multimedia communication to performance spaces, from sensitive environments to interactive systems.

Francesca’s training in design was comprehensive, with a three-year course in Interior, Product and Exhibit Design at AANT. This period was filled with workshops and exams that focused on the communication and representation of the project, honing her skills in product design, graphic design, and interior design. Her professional journey began as an interior designer, specialising in 3D rendering, and then transitioned to a visual designer role in communication agencies and companies. She designed brand identities, packaging, stands, physical stores, and communication supports. She is an independent designer specialising in integrated communication and branding.

She began her training focusing on visual communication and graduated with a degree in industrial design from Sapienza. Her thesis, “Design of a Typographic Font: Sinus,” was awarded by the “Raimond Loewy Foundation Italy” in Milan. This recognition opened doors for her, leading her to complete a Master’s Degree in Type Design at the Polytechnic of Milan. In 2008, she began teaching Lettering and Type Design at various private universities and, from 2022, also at Sapienza. For over 15 years, she has been studying and teaching calligraphy, allowing her to delve deeper into the nuances of letters and characterise her work as a designer. She has collaborated with several publishing houses, such as Orecchio Acerbo, for which she created the Newel typeface. Additionally, she is the Coordinator of the “Il Borgo dei Cartai” Museum laboratory activities in Subiaco.