Master Think, Prompt, Create

The master’s program is currently undergoing accreditation by the MUR for the academic year 2025/2026

Generative Artificial Intelligence is rapidly transforming the creative industries, revolutionizing how professionals approach design, visual communication, audiovisual production, and digital media. “Think, Prompt, Create” is AANT’s First-Level Academic Master conceived to equip creative professionals with the skills needed to harness these emerging technologies. This 16-month innovative program combines theory and practice, research and creative experimentation. The outcome is a new generation of professionals capable of blending artistic originality with cutting-edge technology in their projects.

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    MMode:In presenza
      tTitle:Think, Prompt, Create
      dDuration:16 months of lectures
          LLanguage:Italiano
      CCredits:60 CFA

Obiettivi formativi e competenze sviluppate

During the program, students will:

acquire advanced skills in AI-driven design and content creation, learning to produce images, videos, sounds, and interactive media through expert use of prompt engineering and multimodal generative models;
optimize creative processes by designing and managing scalable production workflows augmented by AI, boosting productivity, adaptability, and creative control;
understand the ethical, legal, and regulatory frameworks of artificial intelligence, including international regulations and copyright, to ensure responsible use of generative technologies in professional environments;
develop the ability to apply generative AI across multiple sectors – from graphic design and advertising to product and interior design, from audiovisual production to music and fashion – with an emphasis on innovation, sustainability, and cultural sensitivity.

The Think, Prompt, Create Master aims to provide a comprehensive, future-oriented curriculum that integrates generative AI into creative workflows on an international scale. The program balances theoretical insight with hands-on practice, giving students the tools to navigate the intersection of creativity, technology, and data. Structured in multidisciplinary modules – covering topics from visual and sound culture to audiovisual production, data-driven creativity, and AI-assisted workflow automation – the Master adopts a cross-sector approach, enabling participants to operate effectively in diverse cultural and professional contexts within the global creative industry.

TEACHING METHODOLOGY

The Master combines lectures, workshops, and project-based learning to ensure a deep, practical understanding of generative AI technologies. Participants engage directly with leading artificial intelligence platforms and digital production tools (for image, video, and audio), working on real-world cases and industry scenarios.
Expert-led sessions and international case studies further strengthen students’ critical thinking and problem-solving skills, fostering a professional mindset ready to face global challenges.

CAREER OPPORTUNITIES

The program is designed to prepare professionals capable of operating independently, strategically, and consciously in the creative and digital industries, both in Italy and internationally. Participants will develop entrepreneurial skills and build a strong international network, positioning themselves at the forefront of an ever-evolving creative market.

The integration of generative AI opens up new career opportunities in design studios, communication agencies, cultural institutions, and tech companies. Graduates can aspire to emerging roles such as creative director for innovative projects, AI content strategist, or digital production manager.

PROGRAM

The program is structured into three fundamental macro-areas:

AI Ethics and Regulations: addresses the regulatory and ethical aspects of using artificial intelligence in creative fields. Students examine legal implications (copyright, privacy) and learn to manage risks related to data protection and intellectual property in a constantly evolving technological landscape.
Visual, Audiovisual and Sound Culture: provides a solid cultural and artistic foundation (photography, cinema, music, digital storytelling) to imagine and craft effective prompts. Students explore the aesthetic and narrative dynamics behind AI-generated content, learning how to consciously direct the generative process rather than using it passively.
Operational Tools for Generative Creativity: consists of hands-on modules dedicated to the direct application of AI in creative workflows. The program covers advanced techniques for image and video generation, AI-assisted audiovisual production, generative design for product and interior design, the development of virtual environments, and the automation of creative processes. The goal is to equip students with tools to leverage AI efficiently and originally, combining technological innovation with artistic creativity.

Throughout the Master, there are also practical workshops and project-based assignments. With faculty support, each student develops an individual creative project in one of the course’s strategic areas, which will serve as the final thesis presentation.

Durata e calendario

The Master’s duration is 16 months, from November 2025 to March 2027, with classes held in person at the AANT campus in Rome. The program comprises a total of 1500 hours (60 CFA credits), including 420 hours of classroom lessons, 400 hours of internship, and 680 hours of independent study and project work.