Vincenzo Cuccia
On October 17, 2024, the Accademia delle Arti e Nuove Tecnologie hosted the presentation of the book “Let Me Entertain You: Transmedia Advertising between Cinema and TV” by Valerio Di Paola, Coordinator of the Three-Year Program in Videomaking, Story, Cinema, and Media Design.
The event explored the world of advertising in the age of technological convergence, providing an in-depth analysis of transmedia storytelling strategies applied to advertising, cinema, and television. The discussion featured the author alongside Vincenzo Cuccia, Media Design Area Leader at NABA, who examined the dynamics of advertising narratives in contemporary media.
Moderated by Gianna Angelini, Scientific Director of AANT, the event provided participants with an innovative perspective on the transformation of advertising in the digital landscape, highlighting the role of new technologies in creating engaging and interactive narrative experiences.
Artwork: Luca Casalboni