The program explores the transformative applications of generative artificial intelligence within the fields of communication, publishing, and the creative industries. Participants will engage with advanced tools, methodologies, and cultural contexts while developing both technical expertise and critical thinking skills. The course includes online preparatory sessions, in-person workshops, and independent study activities, culminating in the creation of an AI-driven portfolio of innovative projects. The first phase focuses on the fundamental principles and theoretical frameworks of generative AI, along with hands-on training in configuring and using ChatGPT. The goal is to master advanced prompting strategies to enhance human–AI interaction. During the in-person phase, participants will explore topics such as AI Agents, image generation tools like Midjourney, AI-assisted storyboarding, and animation using RunwayML, leading to a creative integration that also includes a cultural visit. This phase is enriched with practical activities such as “Teach’n walk” sessions and classroom workshops. The course concludes with an online session dedicated to assessment and feedback. Overall, the program combines lectures, walking lessons, and hands-on workshops.
Think, Prompt, Create
