On Monday, July 14, the music video for the original track “Non Succederà Più (NSP)”, written by the young singer-songwriter Chesma, was released on the channels of the record label Talentoliquido. Inspired melodically by the iconic 1980s hit made famous by Claudia Mori, and reimagined in a contemporary key, this is the first of four videos to be released, all entirely produced by second-year students in AANT’s three-year academic program in Videomaking, Story, Cinema and Media Design.
The videos reflect parallel paths of artistic and expressive exploration: under the guidance of lecturers Sara Ristori (film director and instructor of Direction II) and Alessandro Alfieri (journalist and professor of Theory and Methods of Mass Media), students followed every phase of production—from the first audio demos to final delivery—taking charge of creative direction, visual choices, and communication strategies. They also actively supported the emerging artists in crafting their public image.
This project represents a valuable educational opportunity, enabling AANT students to apply professional methods to original content and gain hands-on experience with the processes involved in producing music videos. It clearly demonstrates how academic training can intersect with real-world production, combining creativity and technical know-how. The initiative also marks the beginning of a collaboration between AANT and the independent music industry, aiming to showcase the talents of young videomakers alongside emerging artists, united by a fresh and innovative language.
Born in 1996, Chesma is known in the Italian music scene as a contemporary voice in the urban pop genre, with indie influences. “Non succederà più”, blending the lightness typical of summer hits with emotional introspection, fully expresses the artist’s personal style. The song tells the story of a toxic relationship within an LGBTQ+ context, with the awareness and strength of someone who is ready to move forward, breaking free from a harmful love and embracing renewal. Her music—along with that of other young emerging artists—has found a fitting home at Talentoliquido, a multifaceted and inclusive record label founded in 2018.