JO&JOE: brand positioning, brand image ed engagement

For JO&JOE, a new hospitality concept that combines hotels, hostels, and short-term rentals, AANT students have reviewed the positioning and elaborated on the latest editorial plans.

Goals:
Designing the new positioning, increasing engagement on Instagram and working on brand reputation.

The Farm:

Through an in-depth analysis of the brand’s communication, the Farm team identified a new Buyer persona and a renewed Value Proposition. These elements formed the basis for creating communication formats to tell the public about the activities carried out in the structure. The Farm has also produced a series of multimedia content and is actively participating in the events organised by the brand. The contents fed the subsequent Editorial Plans (PED), approved by the customer. Finally, the students developed a communication strategy to consolidate the brand’s and its customers’ relationship.