{"id":6371,"date":"2025-07-29T07:10:31","date_gmt":"2025-07-29T05:10:31","guid":{"rendered":"https:\/\/www.accademiadellearti.it\/aant-incontra-la-musica-presentato-il-videoclip-di-non-succedera-piu\/"},"modified":"2025-07-29T07:38:26","modified_gmt":"2025-07-29T05:38:26","slug":"aant-incontra-la-musica-presentato-il-videoclip-di-non-succedera-piu","status":"publish","type":"post","link":"https:\/\/www.accademiadellearti.it\/en\/aant-incontra-la-musica-presentato-il-videoclip-di-non-succedera-piu\/","title":{"rendered":"AANT Meets Music: Premiere of the \u201cNon succeder\u00e0 pi\u00f9\u201d Music Video"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;boxed-snodo&#8221;][vc_column width=&#8221;8\/12&#8243;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221; el_class=&#8221;blocco-news&#8221;]    <div class=\"wpb_single_image wpb_content_element news-img vc_align_\">\n        <figure class=\"wpb_wrapper vc_figure\">\n            <a href=\"https:\/\/www.accademiadellearti.it\/en\/aant-incontra-la-musica-presentato-il-videoclip-di-non-succedera-piu\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey news-img\" title=\"VideoClip\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"349\"\n                    src=\"https:\/\/www.accademiadellearti.it\/wp-content\/uploads\/2025\/07\/VideoClip.png\"\n                    class=\"vc_single_image-img attachment-full\"\n                    alt=\"\"\n                    title=\"VideoClip\">\n            <\/a>\n        <\/figure>\n    <\/div>\n        <div class=\"vc_gitem-post-data news-cat vc_gitem-post-data-source-post_categories vc_grid-filter vc_clearfix vc_grid-filter- vc_grid-filter-size-md vc_grid-filter-left vc_grid-filter-left\">\n                    <div class=\"vc_grid-filter-item vc_gitem-post-category-name\" data-symbol=\"V\">\n                <span class=\"vc_gitem-post-category-name\" data-symbol=\"V\">\n                  Videomaking                <\/span>\n            <\/div>\n            <\/div>\n    [\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;content-news&#8221;]On Monday, July 14, the music video for the original track \u201cNon Succeder\u00e0 Pi\u00f9 (NSP)\u201d, written by the young singer-songwriter Chesma, was released on the channels of the record label Talentoliquido. Inspired melodically by the iconic 1980s hit made famous by Claudia Mori, and reimagined in a contemporary key, this is the first of four videos to be released, all entirely produced by second-year students in AANT\u2019s three-year academic program in Videomaking, Story, Cinema and Media Design.<\/p>\n<p>&nbsp;<\/p>\n<p>The videos reflect parallel paths of artistic and expressive exploration: under the guidance of lecturers Sara Ristori (film director and instructor of Direction II) and Alessandro Alfieri (journalist and professor of Theory and Methods of Mass Media), students followed every phase of production\u2014from the first audio demos to final delivery\u2014taking charge of creative direction, visual choices, and communication strategies. They also actively supported the emerging artists in crafting their public image.<\/p>\n<p>This project represents a valuable educational opportunity, enabling AANT students to apply professional methods to original content and gain hands-on experience with the processes involved in producing music videos. It clearly demonstrates how academic training can intersect with real-world production, combining creativity and technical know-how. The initiative also marks the beginning of a collaboration between AANT and the independent music industry, aiming to showcase the talents of young videomakers alongside emerging artists, united by a fresh and innovative language.<\/p>\n<p>Born in 1996, Chesma is known in the Italian music scene as a contemporary voice in the urban pop genre, with indie influences. \u201cNon succeder\u00e0 pi\u00f9\u201d, blending the lightness typical of summer hits with emotional introspection, fully expresses the artist\u2019s personal style. The song tells the story of a toxic relationship within an LGBTQ+ context, with the awareness and strength of someone who is ready to move forward, breaking free from a harmful love and embracing renewal. Her music\u2014along with that of other young emerging artists\u2014has found a fitting home at Talentoliquido, a multifaceted and inclusive record label founded in 2018.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<a class=\"grid-link\" href=\"https:\/\/www.accademiadellearti.it\/en\/news\/\" rel=\"noopener\">Tutte le news <span class=\"font-codex\">&gt;<\/span><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;4\/12&#8243; eewpb_sticky_section=&#8221;yes&#8221; sticky_top_position=&#8221;200&#8243;][vc_wp_custommenu nav_menu=&#8221;67&#8243; el_class=&#8221;sidebar-menu&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1722876138633{margin-top: 30px !important;}&#8221; el_class=&#8221;cta-standard sx videocta&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"grid-item\">\n<div class=\"grid-thumbnail video-background\">\n<p><video class=\"background-video\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"300\" height=\"150\"><source src=\"http:\/\/www.accademiadellearti.it\/wp-content\/uploads\/2024\/07\/BANNER_GENERICO.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/p>\n<div class=\"overlay-content overlay-content-1\">\n<div class=\"overlay-content-desc\">\n<h3 class=\"grid-title\">Let\u2019s have a chat, become AANT people<\/h3>\n<h5 class=\"grid-subtitle\">AANT is in ROME<\/h5>\n<p class=\"grid-excerpt\">Fill out the form, and one of our tutors will contact you to answer your questions!<\/p>\n<p><a class=\"grid-links\" href=\"https:\/\/www.accademiadellearti.it\/contatti\/\">Contact us <span class=\"font-codex\">&gt;<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>On Monday, July 14, the music video for the original track \u201cNon Succeder\u00e0 Pi\u00f9 (NSP)\u201d, written by the young singer-songwriter Chesma, was released on the channels of the record label Talentoliquido. Inspired melodically by the iconic 1980s hit made famous by Claudia Mori, and reimagined in a contemporary key&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-6371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videomaking-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AANT Meets Music: Premiere of the \u201cNon succeder\u00e0 pi\u00f9\u201d Music Video - Accademia delle arti e nuove tecnologie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accademiadellearti.it\/en\/aant-incontra-la-musica-presentato-il-videoclip-di-non-succedera-piu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AANT Meets Music: Premiere of the \u201cNon succeder\u00e0 pi\u00f9\u201d Music Video\" \/>\n<meta property=\"og:description\" content=\"On Monday, July 14, the music video for the original track \u201cNon Succeder\u00e0 Pi\u00f9 (NSP)\u201d, written by the young singer-songwriter Chesma, was released on the channels of the record label Talentoliquido. 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