{"id":24960,"date":"2026-05-11T17:40:51","date_gmt":"2026-05-11T15:40:51","guid":{"rendered":"https:\/\/www.accademiadellearti.it\/?p=24960"},"modified":"2026-05-11T17:44:07","modified_gmt":"2026-05-11T15:44:07","slug":"aant-in-ghent-branding-as-a-tool-to-read-the-city","status":"publish","type":"post","link":"https:\/\/www.accademiadellearti.it\/en\/aant-in-ghent-branding-as-a-tool-to-read-the-city\/","title":{"rendered":"AANT in Ghent: Branding as a Tool to Read the City"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;boxed-snodo&#8221;][vc_column width=&#8221;8\/12&#8243;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221; el_class=&#8221;blocco-news&#8221;]    <div class=\"wpb_single_image wpb_content_element news-img vc_align_\">\n        <figure class=\"wpb_wrapper vc_figure\">\n            <a href=\"https:\/\/www.accademiadellearti.it\/en\/aant-in-ghent-branding-as-a-tool-to-read-the-city\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey news-img\" title=\"SUMMER_OF_BRANDING_NEWS\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"349\"\n                    src=\"https:\/\/www.accademiadellearti.it\/wp-content\/uploads\/2026\/05\/SUMMER_OF_BRANDING_NEWS.png\"\n                    class=\"vc_single_image-img attachment-full\"\n                    alt=\"\"\n                    title=\"SUMMER_OF_BRANDING_NEWS\">\n            <\/a>\n        <\/figure>\n    <\/div>\n        <div class=\"vc_gitem-post-data news-cat vc_gitem-post-data-source-post_categories vc_grid-filter vc_clearfix vc_grid-filter- vc_grid-filter-size-md vc_grid-filter-left vc_grid-filter-left\">\n                    <div class=\"vc_grid-filter-item vc_gitem-post-category-name\" data-symbol=\"E\">\n                <span class=\"vc_gitem-post-category-name\" data-symbol=\"E\">\n                  Erasmus+                <\/span>\n            <\/div>\n                    <div class=\"vc_grid-filter-item vc_gitem-post-category-name\" data-symbol=\"E\">\n                <span class=\"vc_gitem-post-category-name\" data-symbol=\"E\">\n                  Events                <\/span>\n            <\/div>\n                    <div class=\"vc_grid-filter-item vc_gitem-post-category-name\" data-symbol=\"I\">\n                <span class=\"vc_gitem-post-category-name\" data-symbol=\"I\">\n                  International                <\/span>\n            <\/div>\n            <\/div>\n    [\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;content-news&#8221;]<span style=\"font-weight: 400;\">From April 27 to 30, a group of students from AANT Academy\u2019s Bachelor\u2019s Degree programs in <\/span><a href=\"https:\/\/www.accademiadellearti.it\/en\/corsi\/three-year-course\/art-direction-advertising-and-graphic-design\/\"><span style=\"font-weight: 400;\">Art Direction, Advertising, and Graphic Design<\/span><\/a><span style=\"font-weight: 400;\"> took part in the <\/span><a href=\"https:\/\/www.accademiadellearti.it\/en\/international\/erasmus\/\"><span style=\"font-weight: 400;\">Blended Intensive Programme<\/span><\/a><span style=\"font-weight: 400;\"> \u201cSummer of Branding\u201d, organized by <\/span><a href=\"https:\/\/www.arteveldehogeschool.be\/en\"><span style=\"font-weight: 400;\">Artevelde University of Applied Sciences in Ghent<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The experience involved Alessandro Arnold, Francesco Cimmino, Giorgia Sofia Fede, Giuseppe Maria Falso, Enrico Pezzali, Luca Porfirio, Nicol\u00f2 Portarelli, Carlo Renato Popescu, Giulia Ragusa, and Viola Rinaldi, accompanied by lecturers <\/span><a href=\"https:\/\/it.linkedin.com\/in\/daniel-bedusa-76624960\"><span style=\"font-weight: 400;\">Daniel Bedusa<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.instagram.com\/tonidefalco\/\"><span style=\"font-weight: 400;\">Antonio De Falco<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the intensive week, students collaborated with participants from partner European universities, working in international teams designed to encourage the exchange of different approaches, skills, and creative perspectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The core of the workshop focused on analyzing and reinterpreting selected locations in the city of Ghent through branding and visual communication tools. The project required direct observation, on-site research, and the ability to transform urban, historical, and cultural elements into contemporary visual narratives. Alongside the design activities, the programme included meetings with industry professionals, typography workshops, cultural visits, and moments of urban exploration, offering students an immersive experience within the creative landscape of the Belgian city. Activities also included a visit to Ghent\u2019s <\/span><a href=\"https:\/\/www.industriemuseum.be\/nl\"><span style=\"font-weight: 400;\">Industry Museum<\/span><\/a><span style=\"font-weight: 400;\"> and a workshop dedicated to letterpress printing, where participants experimented with analog processes and traditional composition techniques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the students of the <\/span><a href=\"https:\/\/www.accademiadellearti.it\/en\/\"><span style=\"font-weight: 400;\">Rome-based Academy<\/span><\/a><span style=\"font-weight: 400;\">, the BIP represented a valuable opportunity for international exchange, creative and professional growth, and the development of an increasingly open and collaborative design practice capable of connecting design, storytelling, and cultural identity.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<a class=\"grid-link\" href=\"https:\/\/www.accademiadellearti.it\/en\/news\/\" rel=\"noopener\">All news <span class=\"font-codex\">&gt;<\/span><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;4\/12&#8243; eewpb_sticky_section=&#8221;yes&#8221; sticky_top_position=&#8221;200&#8243;][vc_wp_custommenu nav_menu=&#8221;67&#8243; el_class=&#8221;sidebar-menu&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;boxed-snodo&#8221;][vc_column width=&#8221;8\/12&#8243;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221; el_class=&#8221;blocco-news&#8221;][\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;content-news&#8221;]From April 27 to 30, a group of students from AANT Academy\u2019s Bachelor\u2019s Degree programs in Art Direction, Advertising, and Graphic Design took part in the Blended Intensive Programme \u201cSummer of Branding\u201d, organized by Artevelde University of Applied Sciences in Ghent. The experience involved Alessandro Arnold, Francesco Cimmino, Giorgia [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":24958,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[59,60,62],"tags":[],"class_list":["post-24960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erasmus-en","category-eventi-en","category-international-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AANT in Ghent: Branding as a Tool to Read the City - Accademia delle arti e nuove tecnologie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accademiadellearti.it\/en\/aant-in-ghent-branding-as-a-tool-to-read-the-city\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AANT in Ghent: Branding as a Tool to Read the City\" \/>\n<meta property=\"og:description\" content=\"[vc_row el_class=&#8221;boxed-snodo&#8221;][vc_column width=&#8221;8\/12&#8243;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221; el_class=&#8221;blocco-news&#8221;][\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;content-news&#8221;]From April 27 to 30, a group of students from AANT Academy\u2019s Bachelor\u2019s Degree programs in Art Direction, Advertising, and Graphic Design took part in the Blended Intensive Programme \u201cSummer of Branding\u201d, organized by Artevelde University of Applied Sciences in Ghent. 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